MLB Announces Partnership With CBD Leader Charlotte’s Web Holdings Inc.

Major League Baseball announced a groundbreaking partnership with Charlotte’s Web Holdings Inc. that will increase CBD visibility to their professional athletes, millions of fans and communities.

MLB now becomes the first major professional sports league to form a sponsorship agreement with a CBD company.

“As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte’s Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and sports,” MLB chief revenue officer Noah Garden said in a statement.

“Charlotte’s Web products which receive the NSF Certified for Sport® designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans.”

The historic multi-year agreement makes MLB a strategic partner in Charlotte’s Web’s NSF-Certified for Sport line. Through the collaboration, Charlotte’s Web will have a premiere brand presence at MLB All-Star Week, postseason and World Series.

“We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner,” Charlotte’s Web CEO Jacques Tortoroli said in a statement.

“Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte’s Web’s core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision.”

MLB announces expanded partnership with Google Cloud

Major League Baseball and Google Cloud recently announced an expanded, multi-year, strategic partnership that will allow for the continued innovation of media products and properties, such as MLB.TV and other platforms.

“Google Cloud has been an outstanding partner to baseball, helping us innovate platforms that provide our fans with exceptional real-time experiences, from Statcast to Film Room,” MLB commissioner Rob Manfred said in a statement.

“With their leading expertise in everything from data analytics to machine learning, this partnership provides us with an unmatched extension of technological resources.

“Now we can continue collaborating with Google Cloud as a means of further delivering unparalleled digital experiences for our fans.”

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