MLB Announces Expanded Partnership With Google Cloud To Continue Improving MLB.TV

Major League Baseball and Google Cloud announced an expanded, multi-year, strategic partnership that will allow for the continued innovation of the sport’s media products and properties, such as MLB.TV and other media platforms.

“Google Cloud has been an outstanding partner to baseball, helping us innovate platforms that provide our fans with exceptional real-time experiences, from Statcast to Film Room,” MLB commissioner Rob Manfred said in a statement.

“With their leading expertise in everything from data analytics to machine learning, this partnership provides us with an unmatched extension of technological resources. Now we can continue collaborating with Google Cloud as a means of further delivering unparalleled digital experiences for our fans.”

MLB will utilize a full suite of Google Cloud products including Anthos, BigQuery, Cloud Armor, Looker and Google Cloud Media APIs to produce live and on-demand video workflows.

MLB will also pilot Google Cloud’s Media CDN, a modern platform for delivering immersive experiences that leverages the same infrastructure as YouTube. This will help MLB.TV deliver live action, commentary and archival content with performance at the forefront.

The partnership between MLB and Google Cloud is expected to yield improvements in enhanced video experiences, media supply chain agility and personalized fan experiences.

“Major League Baseball has been a clear leader in digital media for decades, bringing unforgettable moments to homes, offices and fans across the world for the last 20 years,” Google Cloud CEO Thomas Kurian said in a statement.

“We look forward to starting the next chapter of our partnership with the league to further advance its media offerings for years to come by using our data-driven capabilities, AI and ML, and secure global infrastructure.”

MLB began partnership with Google Cloud in 2020

MLB and Google Cloud first collaborated in 2020, which enabled the league to upgrade its business processes and support next-level fan experiences with Google Cloud’s extensive data and analytics solutions.

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