The Los Angeles Dodgers announced a new partnership with Surfside, a ready-to-drink (RTD) company, to make their canned cocktails an official hard tea and hard lemonade sponsor of the team.
Surfside is most popular for their iced tea + vodka and lemonade + vodka offerings. The Philadelphia-founded company was created in 2022 by two sets of brothers, Matt and Bryan Quigley and Clement and Zach Pappas.
“The Dodgers are happy to welcome Surfside to our partnership family,” Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement.
“Their beverages are a great addition to Dodger Stadium, and we look forward to working together to highlight their products throughout the season.”
Since its launch, Surfside has quickly gained a massive following and claiming the title of No. 1 fastest growing beverage alcohol brand in the United States in 2024 at scanned retail.
“We are very excited to introduce our delicious Surfside iced teas and lemonades to the passionate Dodgers fan base and cannot think of a better way to enjoy a game than with a cold Surfside in hand,” president-founder Matt Quigley said.
Stateside joins ITO EN Ltd., Nikaido Shuzou Company and Hakkaisan Brewery Co. as new sponsorships announced for at least the 2025 season. The Dodgers and All Nippon Airways (ANA) also extended their multi-year partnership.
Dodgers partnership brings Surfside to Dodger Stadium
Surfside will have a branded concession stand on the field level at Dodger Stadium, and their products will be available for purchase other locations throughout the ballpark as well.
Surfside’s beverages will additionally be spotlighted in the form of a sign on the outfield wall at Dodger Stadium, and the brand will enjoy a presence on various concourses and an activation in the center field plaza for several regular-season games.
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