Major League Baseball and WWE recently announced a multi-year partnership to create championship title belts that will feature team logos. It marks the first official licensing agreement for championship belts between WWE and one of the major North American sports leagues.
“At MLB we are constantly looking to serve our fans with the most unique products possible so that they can support their favorite Clubs and players in the ways they want,” MLB senior vice president of global consumer products Denis Nolan said in a statement.
“We often see baseball fans and players bringing their MLB and WWE fandom together at games and online, so this is a natural development for us to work together and offer the highest quality, official co-branded items for fans around the world.”
As part of the agreement, MLB and WWE will collaborate to design and manufacture team-branded title belts along with belts that celebrate some of the league’s marquee events, including the World Series, All-Star Game and Home Run Derby.
Additionally, MLB and WWE will create custom side plates and unique Lucha Libre masks. The line of merchandise is due to launch at some point in 2022.
“We’ve been continually amazed by the reaction to custom WWE Championship title belts and we’re excited this partnership will allow us to make them widely available to fans,” WWE senior vice president of direct-to-consumer products Kevin Moore said.
WWE chief operating officer Triple H historically has sent out championship belts to champions of major sports leagues, including the Washington Nationals after they won the 2019 World Series. Max Scherzer famously celebrated with the title belt during the Nationals’ parade.
Additional MLB partnerships
Earlier this season, MLB announced partnerships with Topps and Candy Digital on NFT (non-fungible token) launches, in addition to a multi-year deal with FTX Trading Limited and its parent company West Realm Shires Services Inc., owners of United States-based cryptocurrency exchange FTX.US.
FTX became the official cryptocurrency exchange brand for MLB in what marked the first ever partnership between a professional sports league and a cryptocurrency exchange.
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