Major League Baseball announced a multi-faceted partnership with YouTube that will aim to increase excitement for the 2017 World Series. Game 1 of the Fall Classic is scheduled for Tuesday, Oct. 24. YouTube TV will serve as the presenting sponsor of this year’s World Series.
FOX will exclusively air the best-of-seven set, but the cable-free, live TV service will provide fans with original and behind-the-scenes content at the two ballparks hosting World Series games, plus highlight some of the sport’s players and personalities, and sights and sounds of the game.
“We built a cable-free service that makes it easier than ever for fans to get access to their favorite live TV programming – including amazing live sporting events like the World Series on FOX,” said Kelly Merryman, Managing Director, Content Partnerships Americas, YouTube in a released statement.
“When we were thinking about partnerships to showcase the power of YouTube TV, Major League Baseball and the World Series was the perfect fit. It’s a great next step in our long-term relationship with the league.”
In addition, MLB and YouTube TV are going to give a select number of fans the opportunity to attend the World Series in-person as a VIP. The experience will include behind-the-scenes access and an opportunity to be highlighted during the FOX national broadcast.
Complete details and official rules of the sweepstakes, which is expected to be launched in early October, will be shared on MLB’s and YouTube’s social media properties.
Launched in April, YouTube TV is among the many options available to a growing group of cord-cutters. It includes live feeds from ABC, CBS, FOX and NBC in most markets, ESPN and local sports networks in 13 markets.