Latino Media Network (LMN) announced a new partnership with the Los Angeles Dodgers to expand their long-established footprint in Los Angeles to now include Spanish-language radio broadcasts in Fresno, California, and Las Vegas.
Under the new agreement, Dodgers games will continue to broadcast in Spanish on the flagship Los Angeles based KTNQ 1020 AM, but will now also expand to KLLE 107.9 FM in Fresno and KISF 103.5 FM HD2 in Las Vegas, increasing the team’s reach to more than 3 million Hispanic potential Dodger fans.
Beyond the expanded markets, the new partnership between LMN and the Dodgers will include more team and sports programming and increased community-based events.
“As a lifelong Latina Dodgers fan, this collaboration is a dream come true,” LMN founder Stephanie Valencia said in a statement. “This partnership is beyond baseball – it is about our Latino community. There is arguably no more dedicated Latino fan base to any other team in the MLB than Latinos to Los Doyers and that is in great part to KTNQ, which has been a part of Dodgers history for decades.
“KTNQ is still how thousands of Latino families listen to Dodger baseball, and I am excited to help expand the Dodgers fan base in a meaningful way in what will be such a historic year for the team.”
Games will continued to be called by Fernando Valenzuela, José Mota and Pepe Yñiguez.
According to the U.S. Census, the Hispanic population in Los Angeles stands at 48.1%, in Fresno at 50.5%, and in Las Vegas at 34.3%.
Additionally, Scarborough Research conducted between August 2022 to August 2023 found that among all professional sports teams in Los Angeles, the Dodgers lead with 43.4% of their fans being Hispanic. Moreover, the Dodgers draw the largest Hispanic radio listenership among all sports teams in Los Angeles, by a wide margin.
“The Dodgers’ history in the Latino community is without parallel in the world of sports, and that includes broadcasts in Spanish dating back to the 1950s and the franchise’s arrival in Los Angeles,” Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement.
“We could not be more pleased to team up with LMN not only to extend this arrangement but also expand it on a geographical and programming level. This partnership is great for the Dodgers, great for baseball and most importantly, great for our community.”
To date, LMN’s growing roster of sports teams include the Miami Marlins, Miami Heat, Chicago Cubs, Chicago White Sox, Chicago Bulls, Chicago Fire, Chicago Blackhawks, Texas Rangers, Dallas Mavericks, FC Dallas, San Antonio Spurs, and Texas Christian University.
Dodgers Spring Training broadcast schedule
The 2024 Dodgers Spring Training broadcast schedule was announced by SportsNet LA for Cactus League play, along with additional exhibition games.
A total of 23 Dodgers Cactus League games will be on TV through SportsNet LA, and the only one not being shown is part of their split-squad date on March 2.
The Dodgers begin Cactus League play on February 22 against the San Diego Padres with the game scheduled for 12:10 p.m. PT. They wrap up Cactus League play on March 13 against the Seattle Mariners at 1:05 p.m.
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