The Los Angeles Dodgers announced a new agreement with SeatGeek, establishing the company as the official and exclusive ticket marketplace partner for the 2025 season.
“We are very excited about our new relationship with SeatGeek,” Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement. “SeatGeek is a standout in the ticketing field, and will be an asset for our fans in the coming season.”
SeatGeek is going receive branding in the Dodger Stadium center field plaza and TV-visible signage, including behind home plate for selected home games.
Also with the partnership, Dodgers season ticket members and fans will have access to SeatGeek’s Next Fan Up, which was introduced last year.
Next Fan Up includes a wide range of features, including an AI-powered smart pricing tool that fans can use to seamlessly sell their tickets on SeatGeek and get the best value.
Next Fan Up is available for MLB games and other SeatGeek partner events that include the NFL, Paciolan and over 100 university athletic programs, as well as events across NBA, NHL, MLS, NASCAR, golf and more.
“Our partnership with the legendary and World Series champion Dodgers organization marks a significant step forward in transforming the ticketing experience in Los Angeles,” SeatGeek VP of marketing and communications Sarah Kettler said.
“This collaboration brings cutting-edge ticketing solutions to one of the world’s most vibrant sports cities, empowering Dodgers fans with an unparalleled, seamless way to buy, sell and manage their verified tickets. We’re committed to delivering an experience worthy of the unmatched energy, passion, and excitement of L.A.”
Dodgers sponsorships
The Dodgers have announced several new partnerships this year, including deals with ITO EN Ltd., Nikaido Shuzou Company and Hakkaisan Brewery Co. and Surfside.
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