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Dodger Blue > Dodgers News > Dodgers Sign Multi-Year Sponsorship Agreement With Advance Auto Parts
Dodgers NewsFeatured

Dodgers Sign Multi-Year Sponsorship Agreement With Advance Auto Parts

Matthew Moreno
April 26, 2022
3 Min Read
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The Los Angeles Dodgers signed a multi-year partnership agreement with Advance Auto Parts, making the company the team’s official auto parts retailer.

The exclusive agreement also includes rights for Carquest Auto Parts, an automotive parts retailer owned by Advance, to also serve as the Dodgers’ official auto parts retailer. Additionally, DieHard batteries, which are owned and sold by Advance and Carquest, will carry the designation as the Dodgers’ official car battery.

The sponsorship deal brings Advance Auto Parts signage to Dodger Stadium, plus the use of Dodgers logos in their retail locations and collaborating on community initiatives.

Advance is serving as presenting sponsor for the split doubleheader at Dodger Stadium on May 17. As part of the activation, fans attending either game will receive an exclusive Mexican Heritage Dodgers jersey that features Advance branding.

“Our goal is to align with winning organizations that share our commitment to serving communities,” Advance executive vice president of merchandising, marketing and e-Commerce Jason McDonell said in a statement.

“The Dodgers have a longstanding tradition of excellence on the field and in the L.A. community and their fans are passionate about caring for their vehicles, making this partnership a home run. We look forward to serving L.A. area fans with quality parts and winning service while cheering the Dodgers as they look to advance towards another world championship.”

The partnership comes as Advance continues their expansion in California and in particular the Los Angeles market.

“We’re excited to welcome Advance Auto Parts as our official auto parts retailer to our partnership family,” Dodgers senior vice president of global partnerships Corey Norkin said. “We look forward to helping them further their growth in Los Angeles and having them be a part of the very popular Mexican Heritage Night.”

Dodgers seeking sponsor for Dodger Stadium

The Dodgers recently hired SPORTFIVE to secure partnerships, with a focus on finding the field presenting sponsor at Dodger Stadium and jersey patch agreement.

SPORTFIVE will utilize their extensive market intelligence, reach and global sales network to identify and secure ideal partners for the Dodgers, whether domestically or internationally. The Dodger Stadium presenting partner will include branding and additional marketing opportunities.

Have you subscribed to the Dodger Blue YouTube channel? Be sure to ring the notification bell to watch player interviews, participate in shows and giveaways, and stay up to date on all Dodgers news and rumors!

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TAGGED:Advance Auto PartsLos Angeles Dodgers
ByMatthew Moreno
Matthew Moreno is a journalist from Whittier, Calif., who is a credentialed reporter and is currently the Executive Editor of DodgerBlue.com and LakersNation.com. In addition to covering Los Angeles Dodgers and Los Angels Lakers, Matthew has a strong passion for keeping up to date with the sneakerhead culture. It began with Michael Jordan and Air Jordan shoes, and has carried over to Kobe Bryant's signature line with Nike. Matthew previously was the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Trojans Football. Matthew graduated from California State Long Beach University with a major in journalism and minor in communications. Contact: matt@mediumlargela.com
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