The 2026 regular season is winding to a close but the Los Angeles Dodgers brand continues to attract new business ventures, with the latest coming in the form of a multi-year partnership with ŌURA.
The agreement establishes the popular Oura Ring as the official health wearable of the Dodgers. ŌURA is going to have select placements on the LED boards inside Dodger Stadium, get featured in social media content featuring Dodgers strength and conditioning members, and be part of giveaways for fans.
“The Dodgers and Oura share a commitment to innovation, performance, and finding new ways to help people perform at their best,” Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement. “We’re excited to welcome Oura as the Official Health Wearable of the Los Angeles Dodgers.”
For Oura, the partnership represents their first with an MLB team.
“Oura has built a strong presence across elite sport, and this partnership marks our first official health-wearable partnership with a Major League Baseball franchise,” Oura chief marketing officer Doug Sweeny said.
“The Dodgers are the right organization to open that chapter: a storied team with a championship legacy, a global profile, and a powerful connection to its fans. Together, we’ll bring the Oura brand to the Dodger fan experience and introduce our unique approach to health and performance.”
ŌURA is a health intelligence platform designed to transform how people understand and manage their physical condition in everyday life. The Oura Ring helps monitor sleep, activity, stress, readiness, women’s health, metabolic health and heart health.
The company was founded in Finland in 2013, and is headquartered in San Francisco with European headquarters in Oulu, Finland as well.
Dodgers partnerships
In late August, the Dodgers announced a partnership with prediction market platform Kalshi. The multi-year deal made Kalshi the official and exclusive prediction market partner of the Dodgers.
The collaboration has brought Kalshi-branded LED signage displayed around Dodger Stadium and fans have access to Dodgers-specific offers in the company’s app and exclusive on-site activations in the center field plaza.
“The Dodgers are always looking for innovative ways to connect with our fans, and Kalshi represents an exciting new category,” Dodgers senior vice president of global partnerships Lorenzo Sciarrino said in a statement. “We’re thrilled to begin this partnership and look forward to introducing new experiences that bring our fans even closer to the game.”
Also under the partnership between Kalshi and the Dodgers came naming rights for the Gold Glove Bar that sits underneath the pavilion in left field.
The Gold Glove Bar was renamed to the Kalshi 435 Club, tying in a reference for how far a home run ball would need to travel in order to land at the front door of the club.
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