Last month the Los Angeles Dodgers and 76 came together for the creation of “Pumpire,” which was set up at two local gas stations and tested fans with team trivia. Kourtney Turner, wife of Justin Turner and active member in the community, joined in to help surprise fans.
Pumpire was voiced and controlled remotely by a local comedian. The Zoltar-inspired mechanical umpire aimed to stump Dodgers fans and rewarded those who proved knowledgable with tickets to the July 6 game at Dodger Stadium.
Fans who won tickets to “7/6 Day” also were invited to attend a pre-game VIP experience at the historic 76 gas station located in the Dodger Stadium parking lot.
The longstanding partnership between the Dodgers and 76 recently went even further, as the brand’s iconic logo returned to above the scoreboards at Dodger Stadium. The 76 ball was first seen during the inaugural season at Dodger Stadium in 1962.
The relationship, now in its 57th year, began when 76 assisted former Dodgers owner Walter O’Malley with the funding required to construct the stadium following the team’s move from Brooklyn to Los Angeles. For two decades 76 was the only visible brand signage at Dodger Stadium.
“We’re beyond thrilled to extend this historic sponsorship and return the iconic 76 logos to their original positions on top of both scoreboards, just like when the stadium opened,” said Dodgers senior vice president of global partnerships Michael Wandell.
“Through the years, the Dodgers and 76 have created collectible pins, player portraits and unforgettable memories – as fill-ups turned into game tickets – forming a legacy relationship that is embedded into the fabric of both brands.”
General manager of branded marketing for Phillips 66 company Rod Palmer added: “We are thrilled to continue to fuel Dodger baseball and provide the opportunity for current and future generations of baseball fans to learn the history between Los Angeles Dodgers and 76.”
Along with their presence returning to Dodger Stadium, 76 additionally is providing fans with an opportunity to obtain limited-edition Dodgers pins. While supplies last through Sept. 30, 2019, customers who purchase a minimum of eight gallons of fuel at a participating Southern California gas station can receive a mail-in voucher valid for a commemorative pin (choose one of the two).
