The Los Angeles Dodgers announced a new partnership with Red Bull to make them the team’s official energy drink. The collaboration pairs two global brands that are united through performance, innovation and a shared commitment to delivering unforgettable memories.
“We couldn’t be more pleased to join Red Bull in this exciting partnership,” Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement. “We know our fans will enjoy the added pleasure of savoring Red Bull beverages as part of their Dodger Stadium experience, and we are eager to embark upon this relationship.”
Red Bull at Dodger Stadium
Under the new sponsorship agreement, Dodgers players will have access to Red Bull energy drinks during games that will be stored in custom coolers.
Red Bull beverages will also be available for purchase throughout Dodger Stadium concession stands, including a specialty cocktail that features the energy drink. The Red Bull cocktail is going to be exclusive to Dodger Stadium.
Furthermore, Red Bull is going to provide surprise seat upgrades for fans at select home games and hold activations in the center field plaza. Red Bull additionally will “give wings” to the Dodgers and fans through content innovations and Dodger Stadium experiences.
The Dodgers and Red Bull also plan to collaborate on community-focused initiatives alongside the Los Angeles Dodgers Foundation.
More Dodgers partnerships
The agreement with Red Bull represented the Dodgers’ first new partnership for the 2026 season. But also on Tuesday, the team announced a multi-year agreement with Japan-based real estate development company Samty Holdings.
The deal calls for Samty to have a presence at the stadium, including signage in the home bullpen, in-stadium promotions and stadium-wide LED screen displays ahead of each start by Yoshinobu Yamamoto. Samty has endorsed Yamamoto since his time with the Orix Buffaloes in the Nippon Professional Baseball League, and he is a brand partner of the company.
Furthermore, on Wednesday the Dodgers and UNIQLO are holding a press conference at Dodger Stadium to unveil their partnership. Senior leadership members from both organizations are due to be on hand to provide remarks.
It’s expected to be for naming rights to the field at Dodger Stadium. That’s poised to leave just six MLB stadiums without any sort of naming rights deal attached.
The group consists of Oriole Park at Camden Yards, Fenway Park, Wrigley Field, Kauffman Stadium, Angel Stadium, Yankee Stadium and Nationals Park.
The Dodgers partnered with SPORTFIVE in 2022 as they began the search for new partnership opportunities, including the presenting sponsor at Dodger Stadium and a jersey patch, which ended up being Guggenheim. Their forthcoming agreement with UNIQLO is only going to apply to the field, and not the official Dodger Stadium name.
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