Is The Dodger Stadium Name Changing?

The Los Angeles Dodgers recently announced an agreement with SPORTFIVE to help secure partnerships for the team, with a focus on finding the field presenting sponsor at Dodger Stadium and jersey patch deal.

SPORTFIVE is utilizing their extensive market intelligence, reach and global sales network to identify and secure ideal partners for the Dodgers, whether domestically or internationally. The Dodger Stadium presenting partner will include branding and additional marketing opportunities.

SPORTFIVE previously worked with the Los Angeles Lakers to negotiate a jersey patch sponsorship, among an expansive portfolio of clients.

“We are very happy to be working with SPORTFIVE on these unique partnership opportunities,” Dodgers senior vice president of global partnerships Corey Norkin said in a statement.

“For a company to have the opportunity to align their brand with us and our iconic venue, Dodger Stadium, along with one of the most recognizable uniforms in all of sports is truly special. We look forward to working with these future partners.”

Will the Dodger Stadium name change?

The Dodgers are not selling the naming the rights to Dodger Stadium, which is the third-oldest ballpark in MLB history and recently underwent a significant renovation project to upgrade center field and other areas.

What instead is available is an opportunity for branding on the most prominent position of the stadium and other signage. One example could be Dodger Stadium “presented by” a sponsor that reaches an agreement with the team.

It’s also plausible the Dodgers sell rights for branding on the field, similar to USC striking a deal to have United Airlines Field at the Los Angeles Memorial Coliseum.

Why is Dodger Stadium called Chavez Ravine?

Dodger Stadium was built in a valley just north of downtown L.A. called Chavez Ravine. Chavez Ravine was named after Julian Chavez, an L.A. councilman who originally purchased the land in 1844.

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