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Dodger Blue > Dodgers News > Adrian Gonzalez Looking To Fill Social Media Void By Connecting With Fans As Founder Of PopFly XP App
Dodgers News

Adrian Gonzalez Looking To Fill Social Media Void By Connecting With Fans As Founder Of PopFly XP App

Matthew Moreno
January 28, 2019
4 Min Read
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Matt Kartozian-USA TODAY Sports
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While former Los Angeles Dodgers first baseman Adrian Gonzalez is looking to extend his on-field career into 2019, he’s long been hard at work toward setting himself up for life in retirement.

Gonzalez is one of the founding members of PopFly XP, an all-encompassing app that aims to provide fans with updates on their favorite player, exclusive merchandise and create an organic connection between the parties.

It’s the brainchild that of a group that includes founder and CEO Jesse Nuñez, founder and CMO Luis Zuno, founder and CAO Pascual Aranalde, and founder and CCO Josué Elguezabal. Gonzalez and Nuñez began to lay the foundation for the app during a lunch at Republique.

In addition to being recognized as one of the platform’s five founders, Gonzalez holds an official title of chief player development officer. The five members spent a year working on the app, which was unveiled during a private event held at the Los Angeles Athletic Club.

Within the PopFly XP umbrella, the app will house dedicated channels for participating players. The names will be symbolic of a player’s identity, brand and preferences. Naturally, Gonzalez has opted to carry forward with the “TITAN23” moniker.

“Bring fans closer to their favorite player. We know fans love their teams, they love their players,” Aranalde said of the app’s focus. “This is more a personal kind of thing between fans and the player.”

Zuno added: “The whole idea is you see players more and more sharing their personal life. You see a lot of players showing things that five years ago was unthinkable. It’s an app for the players by the players.”

While Nuñez, Zuno and Aranalde helped carry out the business development of the app, Gonzalez was instrumental to sharing insight from a player’s perspective.

“The thing the app allows you to do is you can take the three social media components (Facebook, Instagram, Twitter) and put them all in one,” Gonzalez told DodgerBlue.com. “So you don’t have to be specific to one or the other. You might have a certain amount of followers on Instagram that you don’t have on Twitter, or vice versa.

“This is all into one. The second thing I would say is there’s limitations in every social media component, where the app does not have any limitations; video length, picture quality, picture style and all these other things.”

“For me, it’s important to know that you’re really touching the people that follow you and the people that care about you, care about what you’re doing. Those are the ones you want to express to and open up your life a little more to.”

Additional layers to the app that will either be available come launch in the spring or via updates include augmented reality and stat tracking.

“Over the last couple years, [social media’s] been a big part of a movement that hasn’t really been looked into from a baseball perspective,” Gonzalez said.

“I think it’s a missing link in baseball that we can jump on and try to push. Because, one, the fan wants to know more about the player. And two, the player wants to be a little more organic and authentic with the fans. This is a way for both of those things to get accomplished.”

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TAGGED:Adrián GonzálezLos Angeles DodgersPopFly XP
ByMatthew Moreno
Matthew Moreno is a journalist from Whittier, Calif., who is a credentialed reporter and is currently the Executive Editor of DodgerBlue.com and LakersNation.com. In addition to covering Los Angeles Dodgers and Los Angels Lakers, Matthew has a strong passion for keeping up to date with the sneakerhead culture. It began with Michael Jordan and Air Jordan shoes, and has carried over to Kobe Bryant's signature line with Nike. Matthew previously was the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Trojans Football. Matthew graduated from California State Long Beach University with a major in journalism and minor in communications. Contact: matt@mediumlargela.com
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