The Los Angeles Dodgers have announced a multi-year partnership with Kinoshita Group, featuring brand integration at Dodger Stadium for the Tokyo-based business conglomerate.
Kinoshita Group is a leader in a wide range of industries, including housing, medical welfare and entertainment. The company is also committed to offering continuous support to art and sporting events.
The Dodgers, as part of this new agreement, will spotlight Kinoshita in several ways. This includes rotating signage behind home plate and on LED Ribbon Boards that collectively will drive significant brand visibility to millions of fans and broadcast viewers each season.
“The Dodgers warmly welcome Kinoshita Group to our family of partners,” Dodgers executive vice president and chief marketing officer Lon Rosen said. “It is our honor to increase awareness for such a diverse organization, and we thank Kinoshita Group for embracing us as a partner.”
The addition of Kinoshita Group to the Dodgers’ marketing repertoire is another in a list of new Japan-based sponsors after the team landed both two-way superstar Shohei Ohtani and young pitching star Yoshinobu Yamamoto this offseason.
L.A. and the Kinoshita group are equally excited about the partnership.
“We are honored to form a partnership with the Los Angeles Dodgers – a prestigious baseball club that is attracting more attention with its roster of superstars,” CEO Kinoshita Group CEO Naoya Kinoshita said. “Through baseball and sportsmanship, we will continue to support the success of a club that inspires us and enriches the hearts of baseball fans everywhere.”
The Dodgers are tied for the sixth-best record in the Majors and the fourth-best in the National League through their first 33 games, and figure to rise even higher in the standings as the long baseball season wears on. That guarantee of success is massive for any major sponsor to pair with the Dodgers brand.
Guggenheim pledged $50 million to Los Angeles Dodgers Foundation
Dodgers owner and CEO Mark Walter announced the Guggenheim Ownership Group pledged a donation of $50 million to LADF, announced at the Blue Diamond Gala on Thursday. In addition, Dodger ownership will donate another $50 million if the Dodgers reach the World Series in 2024.
“Just as the Los Angeles Dodgers compete at the highest level on the field, the Los Angeles Dodgers Foundation is peerless in the breadth and depth of its service for the community off the field,” Walter said.
“This donation underscores the importance of every goal the LADF pursues and achieves, and our hope is that together, our baseball team and the Foundation reach the greatest heights in 2024.”
