The Los Angeles Dodgers announced a new multi-year sponsorship agreement with Kosé Corporation, a Tokyo-based personal care company.
The agreement calls for Kosé messaging to be prominently featured on DodgerVision throughout and the company also is going to have products placed throughout Dodger Stadium.
Kosé already was starting to appear on the Dodger Stadium video boards during the team’s recent homestand.
“Kosé and the Dodgers offer each other the opportunity to expand our brand identities into new markets,” Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement.
“This partnership exemplifies how well companies can come together for mutual benefit, and we express our sincere appreciation for Kosé as we embark upon this journey.”
Kosé, which was founded in 1946, focuses on the manufacturing and marketing of specialty and everyday cosmetics to be used by a wide range of customers. Kosé specializes in unique and high-value exclusive products, particularly among high-prestige and prestige brands, as well as inexpensive and affordable cosmetaries (combination of “cosmetics” and “toiletries”).
“With this partnership agreement with the Los Angeles Dodgers, we hope that many Americans, including Dodgers fans, will become familiar with the corporation and the Kosé brand,” the corporation said.
Dodgers sponsorships with Japanese companies
Over the past several weeks the Dodgers have signed sponsorship agreements with Daiso, All Nippon Airways (ANA), Toyo Tires and Kowa Company Ltd., each of which have been multi-year deals and are companies headquartered in Japan.
The sponsorships are a direct result of the Dodgers signing Shohei Ohtani and Yoshinobu Yamamoto. The Dodgers already had an international presence but their footprint in Japan has specifically increased.
“I think obviously Hideo Nomo was a pioneer for the Dodgers,” manager Dave Roberts said during the Seoul Series. “I think obviously having Shohei and Yoshinobu, the hope this winter was to paint the country of Japan in Dodger Blue, and I think we’ve done that.
“So I think the messaging is, ‘There’s a lot of room on the Dodgers bandwagon. It’s just good to see. Even here in Korea, to see the Dodger hats around Seoul. I can’t imagine the Dodger hats that are walking around all of Japan now. It’s an exciting time not only for Los Angeles, Major League Baseball, but all over the world.”
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